Rod Stockebrand
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The importance of clean divs for AI search
Clean, well-structured divs are no longer just a front-end hygiene issue; they are a core AEO asset that determines how reliably LLMs and AI crawlers…
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I’m writing the O’Reilly book on AEO
The past 20 years in Search Engine Optimization (SEO) have been one wild ride. I’ve had the privilege of leading global SEO teams for organizations…
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Progressive Enhancement in an AI-Search Era
Progressive enhancement and graceful (natural) degradation were born in the early web to handle messy browsers and unreliable connections. In an AI‑search era, they quietly…
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The Rise of Synthetic Queries
As Google search continues to evolve away from traditional search results and lists of relevant web pages, and into its next era of direct and…
About
Rodrigo Stockebrand
AI Search Explorer
Rodrigo is a 20+ year SEO expert and former Head of SEO for NASA, Amazon, and Pfizer. He is the Founder of ROI Logic, where he leads all client projects as Head of AEO, and author of O’Reilly’s AEO/GEO book (2026).
speaking/lecturing
Harvard Business School
Guest Speaker & Contributor to Digital Coursework
University of Miami
SEO Course Lead
SMX Advanced
Technical SEO Speaker
American Mktg Assoc.
AEO Track Speaker